VMPL
New Delhi [India], June 19: In a country where affordability, sustainability, and tradition go hand-in-hand, PyaraBaby is emerging as a game-changer in the parenting and baby products space. Founded with the mission of making baby essentials accessible, affordable, and eco-friendly, PyaraBaby is a one-of-its-kind online platform that connects buyers and sellers of pre-loved and unique baby products across India.
PyaraBaby provides parents a trusted destination where they can buy and sell baby items — from clothing and cribs to toys and maternity essentials. The company has grown rapidly, hosting over 11,000 registered sellers, and has attracted daily visitors ranging from 9,000 to 10,000, reflecting its rising popularity among young parents.
A Vision for Sustainable and Affordable Parenting
PyaraBaby was founded by entrepreneur Apurva Rungta, a mother herself, who recognized the challenges parents face in sourcing quality baby products at reasonable prices. “Babies outgrow essentials so quickly that most items have hardly been used before they are stored away or discarded,” says Rungta. “PyaraBaby was born out of the desire to help families reuse, recycle, and resell these items while supporting a circular economy. At the same time, we aim to promote crafts and traditions by hosting unique products from different Indian states.”
From second-hand baby gear that looks and feels as good as new, to traditional handcrafted toys and apparel, the PyaraBaby marketplace serves a wide audience — from urban millennials seeking sustainable choices to families in smaller towns looking for affordable options without compromising on quality.
Innovative Features and Customer Commitment
What sets PyaraBaby apart is its commitment to both buyers and sellers. Every product listing goes through stringent checks for accuracy in description, price competitiveness, and condition. The platform ensures transparency by providing detailed product information, from brand names to any minor defects, so customers can make fully informed decisions.
PyaraBaby also offers after-sales support for issues like defective or damaged items — a rare feature in the second-hand space. Plans are underway to provide assembly services for furniture and packing services for sellers, further enhancing customer convenience.
The website’s intuitive design, constant updates on product availability, and robust logistics partnerships make the entire shopping journey seamless. Sellers, on the other hand, benefit from tools to reach buyers beyond their local markets, including advertising spots and B2B sales opportunities.
Building a Community Beyond Commerce
PyaraBaby is not just a marketplace; it is fast becoming a community hub for parents. The company actively engages with families through Instagram Live sales, parenting tips, contests, and expert sessions on topics like good touch/bad touch, managing toddler tantrums, or sustainable parenting.
Recognizing that parenting can often feel overwhelming, the platform offers emotional support too — from relatable social media content to easy channels for customer feedback and queries.
Future Plans
With solid growth in revenue and traffic, PyaraBaby is now looking at international shipping to cater to Indians living abroad who want access to authentic Indian baby products. The company also plans to expand its range under the PyaraBaby brand — offering exclusive, thoughtfully designed baby essentials that marry functionality with cultural heritage.
As PyaraBaby continues its journey, the vision remains clear: to create a trusted ecosystem where every baby product finds a new home, every parent feels supported, and every purchase contributes to a greener planet.
About PyaraBaby
PyaraBaby is India’s leading online marketplace for pre-loved, new, and traditional baby products. Launched in 2021, the platform empowers parents to buy, sell, or donate baby and maternity items while promoting sustainability and supporting local crafts. Based in Panchkula, PyaraBaby serves customers across India with a commitment to affordability, quality, and community.
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